Why São Paulo?
São Paulo, the beating heart of Brazil
São Paulo isn’t just Brazil’s largest city — it’s a vibrant cultural powerhouse, home to more than 12 million people and a melting pot of ideas, flavors, and traditions. From Japanese influences in Liberdade to Italian roots in Bixiga, the city celebrates diversity in every corner.
Take a stroll down Avenida Paulista, the city’s most iconic avenue, where skyscrapers meet museums like MASP and lush parks offer a break from the buzz. Explore the famous Municipal Market for pastel and mortadella sandwiches, or catch a football match at Morumbi Stadium. Whether you're into art, food, nightlife, or urban adventures, São Paulo has something for everyone — always buzzing, always bold.
CAFÉS
My favorite cafés in São Paulo
King of The Fork (KOF)
A modern café dedicated to specialty coffee and cycling culture, offering amazing brews, pastries, and an energetic vibe.
Address:
R. Artur de Azevedo, 1317 - Pinheiros
What I like about it
The cycling-inspired atmosphere and top-quality coffee make it a must-visit spot for coffee lovers.
Café Zinn
A cozy and stylish café known for its beans sourced from Minas Gerais, combined with a welcoming and artistic environment.
Address:
Rua Haddock Lobo, 1574 - Cerqueira César
What I like about it
The café’s design, Instagram-worthy ambiance, and delicious pastries are the highlights of my visits.
Santo Grão
One of São Paulo’s most iconic cafés, located on Oscar Freire, offering a menu of specialty coffee, meals, and desserts.
Address:
R. Oscar Freire, 413 - Jardim Paulista
What I like about it
The lively atmosphere, top-notch drinks, and excellent brunch options make it a city favorite.